Following the success of the Pyeongchang Winter Olympics, Korea will continue to show its strength as a destination for international conferences.
The Korea Tourism Organisation (KTO) is holding a special tour to introduce Korea as a conference destination. The tour has already shared the country’s MICE opportunities to audiences in Austria, Belgium, and the United States, and London is next.
In 2016, Korea hosted a total of 997 international conferences, which made it the number one destination in the world for international conferences according to the UIA. However, last year the security crisis on the Korean Peninsula made it difficult to attract new international interest in it as a conference destination. KTO is eager to promote Korea’s international conference market by taking advantage of the recent success of the Pyeongchang Winter Olympics and significant developments in relations between the two Koreas.
The MICE tour started in Vienna before travelling to Brussels, New York, and Washington, and it will arrive in London on 25th April. Five organisations from Korea, including representatives from Gangwon Province where the Winter Olympics were held, will be present at the event at The Langham Hotel in the heart of London’s West End. There will also be a traditional gayageum performance and the chance to win prizes, including round-trip flights to Korea.
In particular, KTO is using interest in the Pyeongchang Winter Olympics as a key selling point. In New York and Washington, guests were joined by Pyeongchang 2018 medallists, and the London event will be attended by Lizzy Yarnold, the first athlete to defend an Olympic gold medal in skeleton and the first British athlete to defend a Winter Olympic title. Lizzy will be sharing her Pyeongchang experiences and her impressions of Korea.
As a result of the successful hosting of the 2018 Pyeongchang Winter Olympics and the favourable atmosphere created by the North-South reconciliation mode, now is the best chance to promote Korea to the international conference market. KTO will reflect Korea’s strength and capabilities, promote its unique venues and conference support system, and maintain the country’s status as a destination for the world’s top international conferences.