More so than meetings, conventions and exhibitions, the Philippines shows more promise for corporate incentive travel market per market research with robust Philippine economy and the stronger buying power of the middle class. Accordingly, the Korean Tourism Organization here under KTO has turned its interest on steady and fast-growing corporate incentive travels.
Incentive arrivals from the Philippines today are a small percentage of the total footfalls from the market. The tourism bureau supported 971 people from 20 incentive groups from the Philippines between January and October 3 this year, while total arrivals in the first eight months of the year were 280,711. The number is expected to rise steadily with Filipinos’ fascination with the Korean wave and multiple-entry visa for South-east Asians since September which has enhanced accessibility.
Respectively, KTO hosted the MICE Travel Mart in May, which saw the participation of almost 150 corporations in cooperation with the Philippine Chamber of Commerce and Industry. The Korea Chamber of Commerce and Industry in the Philippines and the Philippine Travel Agencies Association will work closely together in aims to promote the destination for incentive trips.
KTO is also investing in advertising and newspaper campaigns to promote MICE tourism.
Source: TTG Mice