The Korea Tourism Organization (KTO) will participate in the World Travel Market (WTM) from the 4th to 6th November 2019 in order to promote the attractiveness of travel to Korea to the tourism industry, press, and consumers from around the world.
WTM London is one of the three biggest travel exhibitions in the world alongside ITB Berlin and FITUR in Madrid, welcoming 5,000 exhibitors and over 80,000 visitors from 180 countries each year.
Among Korea’s tourist attractions, KTO will focus on natural and cultural heritage, the Demilitarized Zone (DMZ), and the newly launched ‘Make friends and live like a local’ campaign in order to capture the attention of the European market.
The Visit Korea stand will represent the four seasons of Korea and the country’s balance of tradition and modernity, decorated with images symbolising Korea’s natural and cultural heritage including ancient palaces, hanok, and Korean cuisine. Visitors will be able to get a taste of Korean culture through a number of specially prepared events, including wearing hanbok, Korean calligraphy, and traditional tea tasting.
Furthermore, during the exhibition 100 local tour operators and journalists will join KTO for a special lunch event at the Sunborn Hotel, where they will learn more about tourism to Korea and enjoy a traditional gayageum performance.
KTO’s Executive Director of International Tourism Manjin Kim, who will be attending WTM, said, ‘In addition to traditional tourist attractions, we plan to actively promote the newly launched “Make friends and live like a local” global marketing campaign. This campaign aims to cater to consumers’ individual travel tastes while also reflecting the growing desire to participate in everyday experiences in Korea.’