The London office of the Korea Tourism Organization (KTO) has launched a new advertising campaign in central London to promote travel to Korea. Beginning this week at Victoria and Marylebone stations, the campaign will extend to several other major locations next week including central train stations such as St. Pancras International, Waterloo and Liverpool Street, as well as bus stops in busy areas like Victoria and Leicester Square.
Following on from successful London promotions in autumn 2018, this year’s campaign aims to capture the imagination of its audience with striking images and carefully-paired slogans to showcase the variety of experiences on offer during a trip to Korea. The artwork features popular Korean landmarks including Gwanghwamun Gate in Seoul, Jeonju’s Hanok Village, and the glittering coastal skyline of Busan, as well as a traditional hanjeongsik Korean full-course meal, to encourage commuters to choose the country as their next travel destination.
2018 brought with it considerably increased interest in Korea thanks to the improvement of inter-Korean relations and the Pyeongchang Winter Olympics, and KTO has continued to build on this momentum in 2019 via digital marketing and various travel exhibitions. Visitors to Korea from the UK reached 131,000 in 2018, and are expected to increase to 150,000 by 2022. K-Pop has also played a significant role in promoting Korean culture, and to capitalise on this ever-growing popularity, Visit Korea ads will feature at a number of bus stops around the Wembley area on the 1st and 2nd of June to coincide with K-Pop supergroup BTS’s two sold-out shows at the stadium.
To celebrate the campaign, KTO has planned a social media giveaway for those who spot the ads; further details can be found here.