The Korea Tourism Organization launched eight new themed videos as a new tourism promotional campaign on July 25, featuring 8 types of holiday in Korea.
The videos range from ‘Signature Korea’, featuring Korea’s main historical highlights to ‘Thriller Korea’ showing some of the unusual and exciting experiences available to visitors. The videos are aimed at different sectors of the market and designed to meet the changing tastes of overseas visitors as the trend of tourism changes to more personal itineraries. The various genres, such as romance, adventure, and thrills, are designed to make them more immersive to the viewer.
The 8 videos will also feature 10 cities throughout Korea including Seoul, Gyeonggi, Gangwon and Jeju with their main attractions.
The campaign will run until October 2017 and will focus on digital media (YouTube, Facebook, etc.) thereby precisely targeting the various market sectors. In some countries, TV advertising is also planned to boost the effectiveness of the new campaign.
The videos can also be viewed via a microsite specifically created by KTO (www.imagineyourkorea.com), which also contains a voting platform to select the viewers’ favourite. All voters can enter a prize draw with the chance to win a trip to Korea.
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